We love our cleaners

Our stock phrase here at Gleem is��⫘adding sparkle⫪.

We use it to steer our customers away from the event of cleaning, and towards the idea of a Gleem clean being an experience: a seamlessly operated clean, with happy cleaners, who are friendly, professional and go the extra distance, ensuring our customers⫪ satisfaction.

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Two of our excellent Gleem cleaners[/caption]

But the metaphor ⫘adding sparkle⫪ doesn⫪t end there; we use it to talk about our opportunity to provide clean drinking water to India through Frank Water.

We use it to outline the professionalism and kind nature of our operatives on the end of the phone, live chat and emails.

The most poignant place we enjoy saying we ⫘add sparkle⫪ is regarding our cleaners: I started the business because I wanted to build a business that people enjoy working for.

I didn⫪t want to feel bossed about and undervalued, and so why would I want anyone else at my business to?

From Day 1, we have focussed on finding cleaners who identify with the service that we are looking to provide.

We vet our cleaners thoroughly (http://www.gleem.co.uk/portfolio/meet-the-team) and so, when they start, we know that they are the right fit for us, we are the right fit for them and together we can provide an amazing service for Bristol and Bath citizens.

[Tweet "'We pay above the industry average wage, rewarding the best cleaners for being the best ' Gleem Clean"]

And it works!

My conversations with other cleaning companies mark this difference: the comparative churn rates of our workers.

Gleem has barely let go of any cleaners since the day we started, whereas other firms talk to me about the volume of turnover being the main sticking point in the businesses. They struggle to expand because they keep losing their cleaners, whereas we are growing strongly, primarily due to our commitment to finding the best: this may take more time, but it is worth it for the long term sustainability of the business.

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