How to be innovative

How to be innovative - Startup Serial #4


How to create an innovative cleaning company

Finding a place in the industry

Right, cleaning!

I spent months researching the industry. I didn’t want to be like other companies, if I was going to do something, I was going to do it well and do it differently. I began looking into innovative ways of improving a service.

I connected with other cleaning companies – specifically ‘Maids in Black’- a cleaning company based in Washington D.C and run by Rohan Gilkes.

He shared his startup teething problems, his successes and techniques he found worked. He helped me with strategy, and every time I had an issue or an idea he ‘had been there done that’ and was always willing to share in a very selfless way.

After 6 months of planning, I still wasn’t running my business, but I was learning every day and energised by the opportunity in front of me.

I went to a business meeting with Rob Carter of Action Coach who summarised my actions at that point succinctly: I had been taking too look to ‘Ready, Aim, Fire’, when what I really needed to do was ‘Ready, Fire, Aim’ and get out there and start growing, adjusting as we grew.

The company I had was worth millions in my head, yet I still hadn’t turned over a single penny. -…

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That was the push in the right direction that I needed, and soon after Tidy and Shiny – the original Gleem – was born, with the aim to craft out a new niche in the cleaning industry: Luxury Cleaning.

We dreamed up modern solutions to traditional problems the industry presented, such as the long-winded quote process, which we can proudly say we have successfully managed to overcome using the innovative 60 second booking process – have a look below to see just how simple it is!


Our website is constantly being updated and improved – it’s testament to our progress!

If you’re a budding entrepreneur creating their own site, keep an eye out as we’ve got some ingenious, imminent developments planned all aiming to assist the consumer.

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3 Gleem Home / House cleaning staff members inside a  homeroom wearing  purple aprons, white t-shirts with white Gleem logo and yellow rubber gloves on hands holding a cleaning brush, vacuum cleaner and  a mop.