Business Picks Up

Business Picks Up - Startup Serial #8

Business Picks Up

I was 2 weeks into running the business and energised by growing my own company.

We had received a few one-off cleans, where Olga and Karolina were doing a good job. I was meeting them at every clean, greeting the new customers and then flyering in the area around the clean.

I gave Olga a bottle of wine to put in her bucket at each clean. When they finished the clean, they left the wine and a thank you note somewhere subtle, with the intention of the customer finding it later in the day, providing a nice little surprise…

Hiding in plain view: a bottle after very clean
Hiding in plain sight: a bottle after very clean

A surprise gift: I’ve decided this was a great way to operate differently to other companies.

When was the last time a cleaner left wine, chocolate or flowers once they’d finished? Not very often. I wanted to maintain the surprise element to the gifts we offer, as it seemed like a more genuine way of trying to elevate the service we provide, plus it stops customers from expecting something after every clean.

I soon wrote this gift into the plan for the business: it would be a way to say thank you to our customers spontaneously.

It worked, with all of our customers loving the wine. In fact, 2 of our first 10 customers ended up upgrading to a regular clean!

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3 Gleem Home / House cleaning staff members inside a  homeroom wearing  purple aprons, white t-shirts with white Gleem logo and yellow rubber gloves on hands holding a cleaning brush, vacuum cleaner and  a mop.