Breakages - Startup Serial #9


All my time was spent looking into business, cleaning, and into cleaning businesses.

I’ve joined a number of forums and trawled through them, posting on occasion, then I located the holy grail: ‘Entrepreneur Ride Along’: a community that was part of the well known website

Entrepreneur Ride Along was started by Washington D.C based Rohan Gilkes: founder of Lawn Tribe and Maids in Black. He started it to document how he began his lawn care website, the processes he went through and what he focused on.

He later transferred this across to Maids in Black, a cleaning company.


I had located an amazing resource, and off the back of his foundations, many other people in the USA had followed suit and started their own companies.

This meant there was a community of active, ambitious entrepreneurs talking about cleaning that I could join: what a result!

A few days later I received a phone call from an irate customer: we’d broken their hob and they were moving out of their home in 2 days.

My cleaner sent me photo of the clean and I couldn’t see and breakage, but the customer was keep saying that they did it.

I jumped onto Entrepreneur Ride Along and asked what I should do: almost everyone told me the same thing: replace the hob and take the cost hit.

At this early stage in the business even one piece of bad feedback could limit the potential of the business from the outset.

Fortunately my dad is an electrician and helped me out: we bought a new hob, went to the property and replaced the hob.

I’m still not convinced that the cleaners broke it, but at least we avoided a raging criticism online!

The well-satisfied customer will bring the repeat sale that counts – James Cash Penney

This is what was in my head. A well-satisfied customer will bring repeat sales.

That’s exactly what happened.

Next Serial>>


3 Gleem Home / House cleaning staff members inside a  homeroom wearing  purple aprons, white t-shirts with white Gleem logo and yellow rubber gloves on hands holding a cleaning brush, vacuum cleaner and  a mop.