You have started your office cleaning business. You now need to make some money out of it. It will be wise for people to know about your business through marketing. Marketing is broad and can take forever to get it right. The steps below will help you become a better seller of office cleaning services.
Know your competition
Office cleaning business is a booming business. Many people have ventured into this trade. You need to know these people. Are they closer to where you want to set shop, what services are they offering? How are they offering the services? What are the alternative services they offer? Visit their clients and ask what they think about the services they are receiving. You can say you are doing a research about offices. Ask what they feel should be improved. Be sure to find gaps in the same market to rise on top of the others through a better service delivery. That should be reflected in your marketing messages, sell your idea and seek action to buy or subscribe.
Set your marketing targets
Whenever anyone starts a business they already have figures in their heads about how much they want to make or wish to make. Those are the figure your marketing should anticipate. You have made sales for a number of months and want to maintain an upward trend, you want to increase to the market base. A marketing strategy that will help you reach those heights is your best choice.
Know your customers, analyze your customer base
Different customers have different needs. Your marketing should be able to speak for those needs. Your customers knowing, they can count on you is not enough until you tell them you do that. Use posters, social media pages and forum, various publicity equipment to get them wanting you to be the one they can come to for cleaning solutions.
Create flexible service
Your marketing should be able to say that you are going to offer customer service. Do not communicate with an “only attitude” you should be able to negotiate service with your clients. Let them know they can ask for more, let them know the special services will be charged differently and prices negotiated reasonably.
Targeted advertising is picking up so fast. If you market to people that have interest in your service be ready to make sales and be ready to satisfy that market. If you have less staff tell them you just hired. When that contract is just signed you show you have enough staff to handle the customers. Show you enough equipment to meet their office cleaning business.
Create directory and contact lists
Research companies and list them. The many you have on your list the better. Know the firm that cleans for them. Market and beat competitor through weaknesses you notice in their service delivery. You do not need to shout that your offer better service, market your better services and the customers will come calling. Provide your email and telephone contact. Have alerts and offer immediate feedback.