5 Reasons For Hiring A professional Cleaning Service Like Gleem
Cleaning can be a tough job, there is no doubt that people need to clean their homes almost every second day due to the amount of food, dust and dirt which can accumulate in places which are frequently used in houses. If you have kids, there is an even greater need to keep your surroundings clean.
When I started Gleem, I did it with a very small budget. I also opted to not pay myself, because I’d prefer to hire someone and grow the business further. I do however pay myself a salary, but this takes the form of a director’s loan that increases in size each month.
This was the stance I decided to take. My outlook was that some sacrifice now would pay off in the long run with a larger business.
This has been going on for about 18 months now. I have been resourceful in keeping my living costs low, however have struggled at times. Going out and doing things can be really tough if you are living in an overdraft…so I began to transfer small amounts to myself to fund my out-of-work lifestyle, not to the value of my salary, but enough to keep me hovering around the £0 mark.
However the first time I did this it was like turning on a tap: I had the ability to go out again!
I had taken a long term loan from my family and was now spending a portion of this, on the company card.
Initially I didn’t see the issue with this, as when I put beers with potential and current customers through on our books as 100% business it felt fine, but over a few months I realised how it could be deemed inappropriate.
Nowadays I transfer a small salary to myself, enabling me to enjoy my time with my girlfriend and friends, but avoiding taking money out of the company account.
This is the best way for me, as although I own 100% of the business, it felt like it broke a weird line between what is a work cost and what isn’t, and the sooner I made a distinction between the two, I felt much more at ease.
The oven is one of the most essential products to our day, yet cleaning the oven is one of the most dreaded tasks for every home owner. From boiling the kettle to baking a cake, this appliance truly goes through the wringer and ironically, as it’s such an often used device, it’s easy to forget that it needs to be cleaned. Images of cleaning the oven probably conjure up fears of hours spent scrubbing with rubber gloves, but products can cut through the grease so you don’t have to! Over the next couple of weeks, we’ll continue to look at how to deal with the various oven features which take a hammering.
Social media is a powerful tool: free access to a HUGE number of potential customers. But how do you use it correctly?
I did research into other local cleaning companies and found that they all seem to post, tweet, comment links to their websites…and that’s it…not particularly inspiring.
I opted instead to ‘become the expert’: I bought a Readers Digest encyclopaedia of ‘Extraordinary Uses for Ordinary Things’, and set searching through it, identifying tips and tricks that could be distilled down to the 140 character twitter limit.
I invested 3 full days into the process, but at the end had 6 months of tweets scheduled into Hootsuite, waiting to go out, one per day, and differing times. The campaign had limited success: I did gather some new followers, but no bookings.
I decided to start speaking to some contacts I had: in particular Wriggle. Wriggle is an app that offers last minute offers to great independent bars and restaurants across Bristol and their social media interaction was awesome.
We realised that tips of the day, although useful, was actually pretty bland and so set out establishing a strategy and schedule to our social media, integrating a variety of them, including Pinterest, Facebook, Twitter, Instagram and LinkedIn.
We wanted to become ‘popular’.
The aim for Gleem isn’t to promote our deals, our offers and to directly aim for sales. We instead want to be an educational, interesting presence. If people like what we read, relate to it, and appreciate it, then hopefully, if they do ever need a clean, instead of searching Google (the modern equivalent to flicking through the yellow pages), they’ll think of Gleem and search for our website instead!
So, we have hired a new Head of Marketing to take care of everything that ‘marketing’ means.
We came up with a strategy, we push the right type of content (images, longer posts, short videos, etc) across the right mediums, and by maintain a variety to the content, we (hopefully) maximise our reach to relevant people.
After one of Gleem’s staff mentioned their horror when she took out an oven rack to find her hands coated in grease, we realised the oven is another appliance which can take a hammering when cooking ambitious meals for numerous guests.
As a mum, I have a lot of things to do and limited time in which to do them.
Looking after the kids, running a house, cooking, cleaning, keeping on top of the laundry, running my own business, seeing my friends – I find it hard to do everything and consequently something often has to give.
Our stock phrase here at Gleem is ‘adding sparkle’.
We use it to steer our customers away from the event of cleaning, and towards the idea of a Gleem clean being an experience: a seamlessly operated clean, with happy cleaners, who are friendly, professional and go the extra distance, ensuring our customers’ satisfaction.
But the metaphor ‘adding sparkle’ doesn’t end there; we use it to talk about our opportunity to provide clean drinking water to India through Frank Water.
We use it to outline the professionalism and kind nature of our operatives on the end of the phone, live chat and emails.
The most poignant place we enjoy saying we ‘add sparkle’ is regarding our cleaners: I started the business because I wanted to build a business that people enjoy working for.
I didn’t want to feel bossed about and undervalued, and so why would I want anyone else at my business to?
From Day 1, we have focussed on finding cleaners who identify with the service that we are looking to provide.
We vet our cleaners thoroughly (http://www.gleem.co.uk/portfolio/meet-the-team) and so, when they start, we know that they are the right fit for us, we are the right fit for them and together we can provide an amazing service for Bristol and Bath citizens.
My conversations with other cleaning companies mark this difference: the comparative churn rates of our workers.
Gleem has barely let go of any cleaners since the day we started, whereas other firms talk to me about the volume of turnover being the main sticking point in the businesses. They struggle to expand because they keep losing their cleaners, whereas we are growing strongly, primarily due to our commitment to finding the best: this may take more time, but it is worth it for the long term sustainability of the business.
Tidy and Shiny Joseph is cleaning up as his business expands
A YOUNG entrepreneur who started a cleaning business in January is taking on staff and is set to move into new offices.
Joseph Edwards, aged 25, set up Tidy and Shiny from his parent’s home in Westbury-on-Trym just 10 weeks ago.
After winning four office contracts and 60 domestic projects in that time, with several more pending, he is now taking on two admin staff to look after the 15 cleaning staff he will soon be subcontracting work to.
With the aim of moving into offices near Temple Meads, Joseph plans to use his freed-up time to develop the business, first expanding in Bristol then moving to other cities around the UK with his web-based service.
Ultimately he hopes to be operating in 66 major towns and cities in the UK within three years.
Tidy and Shiny offers a standardised service, with set options for deep or light cleaning, and a money-back guarantee if customers are not satisfied.
In our final instalment on how to clean the dishwasher, we’re singing the praises of the main component to Fish and Chips: versatile vinegar.
1. Fill two mugs with vinegar
2. Place one on the top rack and one on the bottom
3. Run a hot cycle with everything else apart from the mugs in the washer. As the water fills the machine, it will overflow the mugs and disinfect the dishwasher due to the acidic quality of the vinegar.
Also, the vinegar’s properties mean it will automatically eradicate any odours lingering around – the best of both worlds!
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Also, if you’d like to book a clean with us, visit us at www.gleem.co.uk or call 0800-808-5544 and we’ll be on our way to make your home shine!