Motivating Cleaners – Startup Serial Part #18

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When I first started Gleem (previously Tidy and Shiny), I pictured myself building a passive income, and being able to escape to South East Asia where I could live is solace: benefiting from the Western economy, and living a much more affordable life.

Continue reading Motivating Cleaners – Startup Serial Part #18

Low Funded Startup offering High Quality Cleaning – Startup Serial #5

Low Funded Startup

Bootstrapping

I had returned from my travels without much money and so starting a business would have to be done on the cheap.

This obviously wasn’t the ideal way to start a journey to a huge company, but fortunately cleaning has practically no barriers to entry – in the sense that with a bucket and a few different cleaning supplies, you’re pretty much set up to start!

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We would spend little, work hard and bootstrap by reinvesting any profits back into the company to achieve growth.

This meant decisions needed to be made carefully and frugally. I sourced cheap freelancers from other countries using www.freelancer.com, www.fiverr.com and peopleperhour.com, as well as investing hundreds of hours myself (some very inefficiently) into developing the business and the unique offering.

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We had to start locally (Bristol), as clearly our budget didn’t stretch nationally, but I knew in my head and my heart that there was potential to take this idea internationally.

The numbers looked solid and there is an untapped market that I estimate to be worth £2 billion per year in the UK alone.

I had a handful of logos designed from which I picked the best [attach original flyer], I continued taking any and all free business courses I could find, I started networking and I had flyers printed which I subsequently handed out myself (great exercise by the way!) .

On January 6th 2014 Tidy and Shiny began operations: time to put my (limited) money (and primarily time) where my mouth is.

Our website was up and running (built on the cheap by a mate), now it was time to wait for the bookings to roll in…

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