When I first started Gleem (previously Tidy and Shiny), I pictured myself building a passive income, and being able to escape to South East Asia where I could live is solace: benefiting from the Western economy, and living a much more affordable life.
Low Funded Startup
I had returned from my travels without much money and so starting a business would have to be done on the cheap.
This obviously wasn’t the ideal way to start a journey to a huge company, but fortunately cleaning has practically no barriers to entry – in the sense that with a bucket and a few different cleaning supplies, you’re pretty much set up to start!
We would spend little, work hard and bootstrap by reinvesting any profits back into the company to achieve growth.
This meant decisions needed to be made carefully and frugally. I sourced cheap freelancers from other countries using www.freelancer.com, www.fiverr.com and peopleperhour.com, as well as investing hundreds of hours myself (some very inefficiently) into developing the business and the unique offering.
We had to start locally (Bristol), as clearly our budget didn’t stretch nationally, but I knew in my head and my heart that there was potential to take this idea internationally.
The numbers looked solid and there is an untapped market that I estimate to be worth £2 billion per year in the UK alone.
I had a handful of logos designed from which I picked the best [attach original flyer], I continued taking any and all free business courses I could find, I started networking and I had flyers printed which I subsequently handed out myself (great exercise by the way!) .
On January 6th 2014 Tidy and Shiny began operations: time to put my (limited) money (and primarily time) where my mouth is.
Our website was up and running (built on the cheap by a mate), now it was time to wait for the bookings to roll in…VISIT WEBSITE