Search Engine Optimising Gleem Startup Serial (Part 17)

Search Engine Optimizing Gleem

Search Engine Optimisation

From Day 1, Gleem has focussed on being modern and tried to remain a business that represents itself well online. We built an intuitive website, had a vocal social media presence, but weren’t visible on Google when you searched for the services that we provide.

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Recruiting As A Startup – Startup Serial #14

Recruiting: Getting it wrong

Gleem was growing and it was feeling good.

I’d been in business for about 6 months and it felt like the right time to step it up a level: I was going to hire someone to work full time.

I had interns working part time, but this was a big commitment to the business.

I didn’t really know how to recruit, so I started reading online about it.

I posted some job adverts on free resources like www.indeed.co.uk and received a few applicants.

Then I got contacted by a recruiter. I listened to the perfected sales patter dismissively, but then they hooked me with one line: if you let the new employee go before their probationary period, I would receive a full refund.

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I interviewed a few applicants, and can’t say I was particularly impressed by the quality, which got me second guessing this recruiter. I gave him one last chance and he sent someone who I thought would work well in the business: A young London girl who seemed ambitious.

I decided to hire her and she started working whilst my interns finished up their work at Gleem.

Month 1 seemed to go quite well, I allowed her to find her feet, whilst offering up responsibility and she seemed to react well.

Then things started to take a turn. She had booked a holiday in Germany and for the fortnight before this holiday she acted as if she wasn’t working. She was lethargic and uninterested. I had to really motivate her to work, and generated a mediocre list of tasks to perform before leaving for her holiday.

I had sought someone who would be dedicated to the business and who would be viewing it as a great opportunity for growth, but when I discovered that half of this list of tasks had not even been attempted.

I realised I had made a bad hiring decision. I decided that even though she was only holiday, because of the level of commitment I told her that I expected that it would be ok to call her to clarify what had gone wrong.

I was greeted with an aggressive and dismissive person on the other end of the line, who may as well have sworn at me for interrupting her trip abroad.

I decided that I no longer wanted someone like that working at Gleem as it was not ‘on brand’, and so let her go.

When it became time to receive a refund for the placement fee from the recruiter, I discovered that this ‘full refund’ was actually a lie from a recruiter who was about to leave his post, and was looking to make a quick placement (and the subsequent commission).I had to fight with the company but eventually received my full refund.

It was great to have a try-before-you-buy opportunity due to the cheeky recruiter, however in hindsight I can see that I hired badly.

I let emotion play too large a factor in why I hired someone: I liked her, she was straight talking and I based my decision upon that alone. I didn’t reference check her or anything.

So that was my first hire. It went badly, but again there were some great lessons to take from the experience.

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Cleaning The Oven – Dinner Party Woes (Part 12)

Cleaning The Oven – Dinner Party Woes

Cleaning the oven (part 3)

oven

So, the inside of the oven, possibly one of the most feared tasks in the household rota. Yet, we at Gleem know from experience this is not the case, as with the assistance of valiant vinegar, the grime is extremely easy to remove!

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5 Reasons For Hiring A Professional Cleaning Service

 5 Reasons For Hiring A professional Cleaning Service Like Gleem

Cleaning can be a tough job, there is no doubt that people need to clean their homes almost every second day due to the amount of food, dust and dirt which can accumulate in places which are frequently used in houses. If you have kids, there is an even greater need to keep your surroundings clean.

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Managing Finances – Startup Serial #13

Managing Finances In Gleem

When I started Gleem, I did it with a very small budget. I also opted to not pay myself, because I’d prefer to hire someone and grow the business further. I do however pay myself a salary, but this takes the form of a director’s loan that increases in size each month.

This was the stance I decided to take. My outlook was that some sacrifice now would pay off in the long run with a larger business.

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This has been going on for about 18 months now. I have been resourceful in keeping my living costs low, however have struggled at times. Going out and doing things can be really tough if you are living in an overdraft…so I began to transfer small amounts to myself to fund my out-of-work lifestyle, not to the value of my salary, but enough to keep me hovering around the £0 mark.

However the first time I did this it was like turning on a tap: I had the ability to go out again!

I had taken a long term loan from my family and was now spending a portion of this, on the company card.

Initially I didn’t see the issue with this, as when I put beers with potential and current customers through on our books as 100% business it felt fine, but over a few months I realised how it could be deemed inappropriate.

Nowadays I transfer a small salary to myself, enabling me to enjoy my time with my girlfriend and friends, but avoiding taking money out of the company account.

This is the best way for me, as although I own 100% of the business, it felt like it broke a weird line between what is a work cost and what isn’t, and the sooner I made a distinction between the two, I felt much more at ease.

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Gleem Cleaning Featured On Bristol Post

Gleem Featured On Bristol Post

Bristol cleaning business Gleem toasts 1,000th customer as it teams up with Frank Water charity

Gleem & Frank Waters

A cleaning company which started up a year ago has celebrated with a giveaway to its 1,000th customer and a new relationship with a Bristol-based charity.

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Bristol Mum’s views on Gleem Cleaning

A gleaming house clean with Gleem, Bristol

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As a mum, I have a lot of things to do and limited time in which to do them.

Looking after the kids, running a house, cooking, cleaning, keeping on top of the laundry, running my own business, seeing my friends – I find it hard to do everything and consequently something often has to give.

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We love our cleaners – Startup Serial #11

We love our cleaners

Our stock phrase here at Gleem is ‘adding sparkle’.

We use it to steer our customers away from the event of cleaning, and towards the idea of a Gleem clean being an experience: a seamlessly operated clean, with happy cleaners, who are friendly, professional and go the extra distance, ensuring our customers’ satisfaction.

Two of our excellent Gleem cleaners
Two of our excellent Gleem cleaners

But the metaphor ‘adding sparkle’ doesn’t end there; we use it to talk about our opportunity to provide clean drinking water to India through Frank Water.

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We use it to outline the professionalism and kind nature of our operatives on the end of the phone, live chat and emails.

The most poignant place we enjoy saying we ‘add sparkle’ is regarding our cleaners: I started the business because I wanted to build a business that people enjoy working for.

I didn’t want to feel bossed about and undervalued, and so why would I want anyone else at my business to?

From Day 1, we have focussed on finding cleaners who identify with the service that we are looking to provide.

We vet our cleaners thoroughly (http://www.gleem.co.uk/portfolio/meet-the-team) and so, when they start, we know that they are the right fit for us, we are the right fit for them and together we can provide an amazing service for Bristol and Bath citizens.

And it works!

My conversations with other cleaning companies mark this difference: the comparative churn rates of our workers.

Gleem has barely let go of any cleaners since the day we started, whereas other firms talk to me about the volume of turnover being the main sticking point in the businesses. They struggle to expand because they keep losing their cleaners, whereas we are growing strongly, primarily due to our commitment to finding the best: this may take more time, but it is worth it for the long term sustainability of the business.

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Dishwasher Woes – Dinner Party Woes 9

Dishwasher Woes

Dishwasher clean (part 3)

In our final instalment on how to clean the dishwasher, we’re singing the praises of the main component to Fish and Chips: versatile vinegar.

A fighting force
A fighting force

Simply:

1. Fill two mugs with vinegar

2. Place one on the top rack and one on the bottom

3. Run a hot cycle with everything else apart from the mugs in the washer. As the water fills the machine, it will overflow the mugs and disinfect the dishwasher due to the acidic quality of the vinegar.

Also, the vinegar’s properties mean it will automatically eradicate any odours lingering around – the best of both worlds!

Happy Gleeming!

If you liked this post, comment below and tell us what you think.

Also, if you’d like to book a clean with us, visit us at www.gleem.co.uk or call 0800-808-5544 and we’ll be on our way to make your home shine!

 

Gleem’s First Clean Startup Serial #6

Gleem’s First Clean

The First Clean

So I’d handed out some flyers over a 2 week period and was extremely eager to start receiving booking… but none came in.

I kept researching ways to provide the best clean in the world and how to generate sales, but from behind my desk I wasn’t generating anything.

So I got back up and started delivering flyers again. 8 hours a day walking up and down the roads of Bristol that I thought could have my best potential clients.

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A Gleem Flyer

One day, out of the blue, in an area nowhere near where I’d been flyering, I received a booking. Then I made the realisation that I hadn’t found any cleaners: I’d been so swept up in planning the business, getting the branding looking nice, the website working and the quality correct that I’d neglected the most important asset I needed…cleaners! So I roped a friend in, and we excitedly ventures across to the house where the clean was happening.

We worked hard; working our way through the checklist, making sure everything was completed. After a tiring 4 hour clean, we approached the customers with the checklist and asked them to inspect the property. Our lack of experience meant they were able to spot a number of items that we had not completed sufficiently, so we set back off to work and completed the cleaning of the areas we had missed. After all of this the customer was happy, so we gave them a leaving gift, picked up our bin bags and went on our merry way, happy that Gleem had completed their first clean!

Please visit us at www.gleem.co.uk or call us at 0800-808-5544 to have a friendly chat and see how we can help you.

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